Friday, 31 January 2014

Samsung to compete on the high street by opening retail stores

Samsung announced this morning a partnership with Carphone Warehouse which will put over 60 Samsung stand-alone stores across Europe. After the success of three stand-alone Samsung stores, operated by Carphone Warehouse in Spain, the modern stores begins rolling out on the next three months. It roll across seven markets offering, the UK, Ireland, Germany, Spain, Portugal, Sweden, and also the Netherlands.

The stores have been proved to have a premium appear and feel. They will carry Samsung products which include laptops, cell phones, tablets, and wearables.

As Samsung looks to make an even bigger world presence it wouldn’t be surprising to determine more deals and stores honestly pop up somewhere else. While Samsung may be using the store-within-a-store model for a short time, it's like it’s finally breaking out on its own. We have the presser for you after the break. 


London, 29 January, 2014 –Samsung Electronics Co., Ltd. today announced which it has signed a ‘preferred partner’ agreement with Carphone Warehouse Group plc to use over 60 Samsung stand-alone stores across Europe.

The agreement follows the successful opening in 2013 of three stand-alone stores in Spain, operated by Carphone Warehouse.  The new stores will likely be rolled out in the next three months across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden along with the Netherlands.  The stores will have a premium appear and feel and will sell Samsung mobile communications products across Samsung’s huge selection of mobiles, tablets, laptops and wearables.

Shoppers should expect an exciting new customer experience which merges retail and technology innovations like Carphone Warehouse’s assisted sales tool and connectivity platform using Samsung branded tablets.

There is possibility to expand the relationship going forward, with Carphone Warehouse acting as Samsung’s preferred partner across Europe and operating nearly all dedicated Samsung stores.

This is a vital alliance playing to both companies’ strengths. Together we will create a powerful new retail concept to showcase, for your customers, an array of products, content and services along with injecting both investment and new jobs to the retail sector.

Andrew Harrison, Chief Executive Officer of Carphone Warehouse said: “We are delighted to get been chosen as Samsung’s preferred European partner for their store roll-out.  Our Connected World Services business will combine Carphone Warehouse’s retailing expertise and systems with one of the world’s biggest brands and definately will help us make much more lives better through connected technology.”


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