It is expected that the technology giant Google to start a
network of stores to market their products by themselves after the success they
have seen with their devices such as the Nexus and the Chromebooks.
So Google is planning on opening a network of stores and according to “Forbes”
they say that this is such a sudden strategic decision coming from a company
that is known for its control on the virtual world and using it however they
like to market their products, and here it is today in the real world trying to
spread out a network of stores across the globe. Analysts consider this step as
it is a normal and natural extension of a company’s success in making smart
devices in cooperation with other manufacturers, and as a result of its growing
strength in the hardware market.
Observers say that if Google was relying on other company’s
retail stores till last year, but now it’s a different story! They want to do
it themselves believing that the success of its rival “Apple” is a clear
testament to successful deployment of stores to market their products on their
own.
And if we all think about it for a second, of course it will work because as
users before buying a phone or a tablet we like to try the phone, touch it,
interact with it and see how it feels!
These stores will give Google a lot of exposure to all kinds of different Google
products from appliances and hardware devices in addition to the sales of their
devices directly to the user, especially after the success of the Nexus series
devices.
Projections indicate that Google plans to open its first
store in the fourth quarter of the year 2013 and it marks the launch of the
festive season “Christmas” where people tend to shop till they drop!
9:23 pm
Jordan Qawasmeh
